5 Reasons Your Business Needs a Website

You might still love the fact that your business has the “mom and pop” vibe, but as a small business owner, there are some modern conventions that you can’t avoid adopting forever. And one of those customs is a business website. If you’ve resisted the push towards integrating more technology, it’s time to build your website! Here’s everything you need to know about incorporating website design into your small business.

1. It’s become a customer expectation

Your ultimate goal as a business is to connect your customers with your product or service, and if you’re not meeting customer expectations then you’re not doing this very well. Research shows that 86 percent of consumers rely on the Internet to find a local business.

While at one point in time you may have put ads in the newspaper or relied on word of mouth, a website that can be found easily through a search engine like Google is ultimately going to help your business more than you know. If customers don’t see a website for a business, it’s automatically a red flag, so it’s now an expectation that you must meet.

people looking at a laptop

2. It links to social media

It’s now become common for businesses (especially small businesses) to create social media pages on Facebook, Instagram, and Twitter to help connect with consumers. In fact, just like the website, social media is an indication that your business is open and operating.

When you have a website, you can link it to your Facebook, Instagram, Twitter or any other social media you may have and show your customers your presence in various forms.

3. It’s an inexpensive marketing tool

Do you know what never goes home? Your website! Unlike you or your employees who inevitably lead other lives, your website is up and running 24/7.

It never closes, which means a business website is automatically an inexpensive marketing tool that allows your customers to gain access to the information about your business. If you’re a breakfast restaurant and your patron is planning their next day at 2 AM, they’ll be able to view your menu, see your opening hours, connect to your social media pages which show pictures of your food, and read testimonials from loyal customers. And this is all while you’re asleep!

man looking at reports

4. It helps you know your customers

people working on a computer

Technology has consistently helped bring people closer together. From the telephone to email, there have never existed better ways to connect with others even if they’re far away. Now, you can do the same with your customers regardless of where they’re located.

Websites are great ways to gain feedback and understand how you can best serve them. What are your customers looking for and how can you better deliver it? Add a feedback form to your website so that your business can learn and grow in all the right areas.  

5. It’s the best way to stay local

Believe it or not, local traffic is booming online. Searching Google is the way about 7 in 10 individuals find merchants in their area, and roughly 1 in 3 of all customers search for a local business each week. If you want to stay relevant in your local region, you need to make sure that these people can find you!

Final thoughts

Creating a business website might seem daunting if you’ve never done it before, but it’s now a must for all businesses – especially a small or start-up business. Yet, investing in this must-have element can help you expand your business and ultimately get new clients.

Here are some websites we have created for our clients. Just click on the logos below to view their websites.

woman on her laptop

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